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Business Plan
Kovandová, Klára ; Vencourová, Monika (referee) ; Meluzín, Tomáš (advisor)
The master´s thesis deals with the draft of the business plan for the new business from selected branch. The thesis is divided into three parts. In the first part there is defined basic theoretical background related to the topic. The second analytical part deals with analysis of the relevant market and the final practical part contains the actual creation of of the business plan.
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Marketing Strategy of the Company
Židlíková, Eva ; Pokorná, Pavlína (referee) ; Chlebovský, Vít (advisor)
Židlíková, E. Corporate Marketing Strategy. Diploma Thesis. Brno: Brno University of Technology, 2014. The thesis focuses on a marketing analysis of the Victoria company, a travel agency located in Brno. Its principal objective is to create a corporate marketing strategy based on a marketing research and analyses that determine preferences and interests of consumers in the area of tourism. The thesis is subdivided into two sections – theoretical and practical. The theoretical section comprises chapters describing various theoretical bases of marketing as well as the manner of drafting a marketing plan. The practical section presents practical findings related to the thesis.
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Proposal for Company Communication Mix
Jakubčová, Michaela ; Novák, Petr (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with improving communication mix of the selected joint stock company. The first part focuses on the theoretical interpretation and definition of the important concepts of the marketing, environmental analysis, marketing and communication mix tools. The following part describes the activity of the analysed company, the current marketing and communication mix. This section also contents the SWOT analysis and the questionnaire survey. In the last part I propose the new communication mix to improve the company’s market position.
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Information System Assessment and Proposal of ICT Modification
Závodný, Jiří ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The bachelor thesis is focused on the analysis of the information system in XCR Svorada s.r.o. and a subsequent proposal for amendments. The first part is devoted to the theoretical background needed to understand the issue. Furthermore, the analysis of the company, its internal and external environment, the analysis of the information system used and in the last part of the proposal changes for improving, streamlining and simplifying the work with the information system.
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Risk Management
Hanko, Libor ; Theuer, Aleš (referee) ; Waldhans, Miloš (advisor)
The subject of this bachelor thesis was the development of risk management in the field of construction. The theoretical part is focused on general data on construction, marketing, risk distribution as well as on risk management options. In the practical part is used the knowledge from the theoretical part, for the determination of marketing and subsequent/followed by risk management in the company.
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